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The client is Israeli start up, ibetcha.com, led by Omer Shvili and Tal Cohen. They conceived of
the inventive cool concept of a web site where people can enjoy their favorite friendly sport -
betting on anything and everything to see who is right. They were looking for a creative innovative
team, who could work together with them, to turn their brilliant idea into a sensational web site.
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| Our Mission |
| Our mission was to create an attractive and powerful web site that would invite people of all
ages and backgrounds and welcome them to stay. Social interaction, entertainment, community
and loyalty were important goals. The target audience is very wide, including children, teenagers,
and young and mature adults. The betting entertainment was designed to suit the natural way
people enjoy themselves. "Playing is fun, but hey, winning is even more fun!"
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