Today many of us act in both reality and virtual reality. What once seemed liked two different
'worlds' is becoming one, with an increasing number of connection points in many different areas
of our lives. We have learned to move in both these 'worlds' at the same time, in a unified real
and virtual experience of education, entertainment, socializing and e-commerce.
The web is changing the way we work. Many of us are already partially working in a virtual
environment, where employees, suppliers and customers are located all over the world.
The web is becoming the major location for business transactions. A web site is the new shop
window, business card, brochure and sales staff, communicating 24-hours a day with a vast
international audience. The point of purchase is becoming the moment and state of mind when
customers make a purchase decision.
