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It was obvious e-commerce would become a major success. But the size, speed and
impact of its success surprised even industry experts. |
| E-commerce is changing the way we do business. It encourages business information to be shared
and operational costs to be lowered. It is leading the business market towards a greater diversity
of specialization, with companies highly focused on specific international market sectors. |
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E-commerce has raised competition between vendors, giving customers much greater choice and
power. As price battles intensify, Shelron believes that the keys for successful e-commerce are
excellent service, attractive graphics and atmosphere, and personal customer relationships. |
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These values are spilling over into the real world. Successful businesses of the future will be hybrid
merchants - attractive brands selling cheaply and with excellent service, both on the web and
through a bricks-and-mortar outlet. |
