May 16, 2000 Shelron launches Winday.com
Shelron Internet has launched its latest start-up Winday.com, a one-to-one marketing website where users have the chance of winning daily prizes in exchange for providing advertisers with market information.
While sweepstakes are the site's lure for consumers, advertisers are promised the ability to target messages to specific audiences. The concept is pay-for-performance play: advertisers only pay for the eyeballs they really desire.
Winday's unique business model has already attracted attention from industry experts, customers and advertisers. Shelron Internet CEO, Eliron Yaron, is not surprised by all the attention. "We put a lot of effort into developing Winday. We mobilized a large team of creative and technical people, and together with Winday's core team, we delivered Winday.com to market in a very short space of time", says Yaron.
The WinDay.com team approached Shelron Internet last year with a revolutionary idea, determined to be the most successful marketing platform on the Internet. Winday.com CEO, Gary Plaster, is expecting a huge amount of traffic. "The basic nature of the site, sweepstakes and lotteries, is extremely popular across a wide spectrum of the public. It's a win-win situation really, the customers are happy to give advertisers information, and the advertisers are happy to reward that", says Plaster.
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