We apply experience, expertise and creativity to transform our clients' ideas into innovative, attractive and effective new web sites.ny company company company company company company company company company company company company company company company company company company company company company company company E-Commerce Creators and Developers 7 Tfusot Israel Street Givat'ayim 53583 Shelron is a leading web services company. We deliver web consultation, creation and development to established companies and start-ups. We create effective, unique and modular e-commerce solutions of the highest quality. We have been providing Internet solutions for over four years. We are a team of high-quality individuals, at our office in Tel Aviv, Israel. Tel: (972) 3 5734382 Fax: (972) 3 573 2869 company company company company company company company company company company company company company company company company company company company company company company company company company company company High-Quality company High-Quality company High-Quality company High-Quality company High-Quality company High-Quality company High-Quality company High-Quality company High-Quality company High-Quality company company company company company company company company company company company company company company company company company company company company company company Shelron Internet serves you with advice, creation and action. We offer a wide range of professional Internet services that are flexible enough to suit every client's individual needs. We work with integrity and dedication, to guide, lead and create results for our clients. We deliver expertise, innovation and reliability through a satisfying process of professional collaboration. Our tailor-made web applications provide clients with a complete Internet solution, from analysis and design, through to production, promotion and maintenance. Our modular web services are designed for clients with special Internet requirements. Shelron's unique software products can be bought off the shelf directly from us. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company Shelron Internet develops business-to-business (B2B) and business-to-consumers (B2C) e-commerce web sites. Each site is designed by our specialized team of business, marketing and conceptual thinkers, and backed by our reliable and original technological solutions. Our e-commerce sites are successful because we understand the user's experience, and remove fears before they prevent a sale. According to E-Commerce Times, new e-commerce customers are coming online at a rate that doubles every two years. Last year e-commerce became truly mainstream according to IDC, accounting for over $200 billion of international business and one in five business deals. E-commerce is becoming truly global, with the growing popularity of the untapped European and Asian/Pacific marketplaces. company company company company company company company company company company company company company company company company company company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication Dedication company Dedication company Dedication company Dedication company Dedication company Dedication Dedication company Dedication Dedication company Dedication Dedication company Dedication Dedication company Dedication Dedication company Dedication Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication company Dedication We are dedicated to our clients. We are proud of our work and the on-going customer relationships we have created. We have attracted both small start-up companies and established companies. We have developed over 100 web sites in the last 4 years. Shelron Internet specializes in E-Commerce, Entertainment and Community, and Corporate Marketing. Our projects range in size from 6 months to 10 years of man-hours. If you would like to join our list of prestigious clients, please contact customer service for an initial professional consultation, including schedule and budget quote. company 1 (e The Client The Client The client is Israeli start up, ibetcha.com, led by Omer Shvili and Tal Cohen. They conceived of the inventive cool concept of a web site where people can enjoy their favorite friendly sport - betting on anything and everything to see who is right. They were looking for a creative innovative team, who could work together with them, to turn their brilliant idea into a sensational web site. company 2 (˙ Our Mission Our mission was to create an attractive and powerful web site that would invite people of all ages and backgrounds and welcome them to stay. Social interaction, entertainment, community and loyalty were important goals. The target audience is very wide, including children, teenagers, and young and mature adults. The betting entertainment was designed to suit the natural way people enjoy themselves. "Playing is fun, but hey, winning is even more fun!" company 3 )˙ Our Solution Our solution was to design a web site that was functionally clear and visually attractive to a wide market audience of all ages and backgrounds. We designed and developed a comprehensive system and powerful administration tool to coordinate the sophisticated data flow between many different groups of people -- web surfers, data suppliers, content providers, and on-line team. company 4 (e The Result The result is the hottest site on the web. At ibetcha.com, you can challenge anyone to a bet on anything that's happening, anywhere in the world. Just pick your passion -- sports, finance, movies, music, TV, current events, the weather or whatever -- and you'll find someone else who shares it at ibetcha.com! company 1 (e The Client The Client The client is WinDay.com, a new $100 million Internet company, led by Mr. Gary Plaster. The WinDay.com team approached Shelron Internet last year with a revolutionary idea, determined to be the most successful one-to-one marketing platform on the Internet. WinDay.com looked at Internet advertising and recognized the market opportunity. Since 1992 world-class companies have paid large sums of money to advertise on the Internet, but have had no measurement of the effectiveness of their outlay. Unlike newspaper, radio and television advertising, until now, the Internet had no advertising strategy. company 2 (˙ Our Mission Our mission was to develop a forum that would provide companies with real-value for their Internet advertising budget - the only true “pay-for-performance” advertising platform - that would attract thousands of vendors and millions of users. WinDay needed an experienced and innovative Internet company who could provide accurate and reliable feedback on the business and technological feasibility of such a project and develop it to world-class standard. Our mission was to research and create the WinDay.com site, which would be capable of supporting a great number of varied Winstakes (giveaways). company 3 )˙ Our Solution Our solution was to help develop a strategy and create a new powerful web site, in a fast time to market. We developed a web-based system with many components, for vendors, financial managers, content providers, web surfers and others. The web site was built to support a huge daily traffic of web surfers, to be functionally clear and simple, as well as visually attractive to a wide market audience of all ages and backgrounds. company 4 (e The Result The result is the most efficient and effective media advertisement investment a company can make. Winday.com uniquely matches the product/service needs and desires of Members and Vendors in ways that cannot be found anywhere else. company company company company company company company company company company company company company company company company company company company company company company company company company company company Is anything more important to us than communication The evolving story of human development is directly linked to developments in human communication - the revolutions of language, the printing press, phone, radio and television, and recently, the powerful world wide web. The way we relate and communicate with each other creates our culture and lifestyle - our expression and fulfillment of basic needs, emotions, relationships and work, as well as thoughts and beliefs. Today, we - Shelron and you - are at the very beginning of a new era, which we will create with the fast, unlimited communication power of the Internet. company How is the web changing our culture? The web is fun and easy to use. We can move around it 'naturally,' like the way that we think, in both associative jumps and logical steps. It allows us to follow our curiosity on an almost unlimited adventure. The web is an accessible, empowering medium. It is created and used by people almost everywhere, regardless of location, education, interests, gender or age. The technological tools used to create the web are becoming increasingly sophisticated and at the same time, easier to use. The web is a very effective medium. It communicates a lot of information to a lot of people. It combines the power of mass communication with the spontaneity of interactivity; it combines the immediate sensuality of visual images, sound, and movement in time, with the capacity to communicate a large amount of factual data. company What might the future hold? Today many of us act in both reality and virtual reality. What once seemed liked two different 'worlds' is becoming one, with an increasing number of connection points in many different areas of our lives. We have learned to move in both these 'worlds' at the same time, in a unified real and virtual experience of education, entertainment, socializing and e-commerce. The web is changing the way we work. Many of us are already partially working in a virtual environment, where employees, suppliers and customers are located all over the world. The web is becoming the major location for business transactions. A web site is the new shop window, business card, brochure and sales staff, communicating 24-hours a day with a vast international audience. The point of purchase is becoming the moment and state of mind when customers make a purchase decision. company company company company company company company company company company company company company company company company company company company company company company company company company company company We were part of the first generation to develop web applications. Today we can offer our experience, expertise and creativity in this field. Business Analysis and Project Design Our experts learn your business - your products and target market. They help you to identify your unique business opportunity and create an effective conceptual and functional design. Software Development Our large team of system architects and designers, developers, engineers, system and database administrators, turn project designs into reality. They solve functional demands using the latest technology. Multimedia Production Our creative team of GUI designers, art directors, graphic designers and animators, solve functional requirements elegantly. They communicate your message using the latest technology and with an eye to constantly changing styles. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company We are dedicated to our clients. We invest our hearts, minds and energy to deliver work we are proud of and the best possible service to our clients. We are innovative. We enjoy creative challenges on all levels. We approach every project as an opportunity to learn more and be creative, and to make an impact. We enjoy our work. High-energy is transformed into high-quality products that end-users will enjoy using. We are a team. Together with our clients, we are a unified team. Everyone contributes to the creative process, leading to the best possible product from every angle. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company We advise and lead a client, from an initial idea through to an effective web site, using our 7-step methodology. Step 1: Project Definition We define the project in broad terms - project scale and our working relationship, budget, timetable, hosting, site management and marketing plan. We help our clients to identify their business goals and suggest a plan to achieve them. Step 2: Conceptual Design We begin by asking a lot of questions. We learn and analyze our client's business. We help our clients to define what is unique about their brand of product or service, and what kinds of customers they need to attract. This information is turned into a concept that communicates our customers' essential message. company Step 3: Detailed Design We examine the concept from many angles, turning it into a practical plan. We define functional design, technical design, look and feel, content, and development timetable. Step 4: Spiral Modular Development We put the practical plan into action as a continuous modular spiral cycle of graphic and software design, development, QA and integration. company Step 5: Pre-Publication Process We install the 'web farm,' the hardware and software needed to operate the site. We design and execute system tests for functionality, compatibility (of browsers and OS) and stress and load. We establish a Beta site for a focus group to explore, and then implement feedback-based final adjustments. Step 6: Publication Your project is published on the World Wide Web - a web site accessible to people almost everywhere, 24 hours a day, 7 days a week, 365 days a year. Step 7: Marketing We promote the site according to the client's marketing plan, using banners, banner campaigns, affiliated programs and sophisticated web tools. company Methodology Map YOUR IDEA PROJECT DEFINITION Project scale? Working Relationship? Budget? Timetable? Hosting? Site Management? Marketing Plan? CONCEPTUAL DESIGN Business Analysis: What do you do? What's unique? What message and to whom? How? DETAILED DESIGN Functional Design Modules Flow Interface Technical Design System Architecture Platforms Development Tools DBMS External Interfaces Content Copywriting Images Data Look & Feel Atmosphere Multimedia GUI Timetable Milestones Pre-Publication Marketing SPIRAL MODULAR DEVELOPMENT Module Integration Creative & Software Module Development Module Quality Assurance Creative & Software Module Design PRE-PUBLICATION PROCESS Web Farm Installation Hardware, Software, Communication, Back Up, Security, etc. System Tests Design and Execution: Functional, Compatibility, Stress & Load Focus Group Tests Final Adjustments PUBLICATION of www.yoursite.com PROMOTION company company company company company company company company company company company company company company company company company company company company company company company company company company company For individuals or start-up companies that have an idea they are thinking of developing, our team of experts provides professional advice with integrity. Based on our deep knowledge and experience of the Internet, we answer questions on all business and Internet areas, from business plan and strategy, analysis and design, programming and graphic design, to hosting and promotion. Our expertise includes Business Management, Marketing, Communications, Industrial Engineering, System Analysis, System Architecture and Design, Software Development, System Administration, Networking, Copywriting, Graphic Design and Multimedia. company We develop ideas into practical and effective web tools. We help you to identify the unique strength of your business, and create a strategy, concept and functional design that will communicate your message to your specific market audience. We develop your project using a spiral modular methodology, to develop, test and integrate each module. The creative team designs and develops the graphic user interface and content, while the software team designs and develops the system functionality. We test and QA the final product before publishing on-line. company For clients who want to put their site on the web, we provide a complete web hosting service at a reasonable monthly fee. Hosting is 'storage' of your web site at a stable physical location (on one of our servers,) including connecting your site to the Internet, and constant maintenance. We provide shared hosting for small sites, and dedicated hosting for large sites with complex technological applications and many users. company For those with an on-line web site, we regularly promote your site to be easily available and attract web users in the marketplace. This means that your web site will achieve a high ranking on search engine directories. This is realized with our 'Shelron Promotion Method', using banner campaigns, affiliated programs and sophisticated web tools. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company Shelron offers a range of software products, backed by full customer service. Please contact us for more information about products currently in development. Shelron's Dia-Engine A unique application specifically designed for all diamond dealers, wholesalers, manufacturers and resellers. This on-line virtual diamond store enables visitors to your site to browse your catalogue and buy now. Features include shopping cart, search engine, web management and hosting. Shelron's Web Mail System Boost the number of customers who use your site and keep them there with our web-based mailing system. This application encourages your customers to form a small community, communicating by mail through this application embedded in your site. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company B2B e-commerce was born out of an attempt to solve an administrative problem. The United States army had enormous business administration and communication needs with many different suppliers. It developed a new computer standard to handle these needs - which became known as EDI, Electronic Data Interchange. Today its descendant, XML, a lighter, simpler data interchange standard is used by B2B sites. Simple e-commerce sites first appeared in 1992. The early e-commerce sites were virtual catalogues, simply listing products for sale. Ordering was off-line, through e-mail, phone or fax. Shelron began creating e-commerce in 1996. By then, the technology had advanced greatly to produce virtual stores with shopping carts, client accounts and, with the development of protocols such as Secure Socket Layer (SSL), enabled customers to order and pay for their purchase on-line directly by credit card. company E-commerce quickly became popular with consumers and suppliers. For customers, it was fast, easy and efficient, allowing them to compare products, price and service before purchase. For suppliers, it allowed them to reach an unlimited international audience, 24 hours a day, 7 days a week at reduced costs. Today e-commerce is widely used and growing fast. B2B is the largest, fastest growing and most profitable market. According to IDC, this year, it is expected to account for two thirds of worldwide e-commerce. B2C is also expected to grow, boosted by Broadband (high-speed) Internet access to more on-line households. Shelron develops e-commerce web sites with an eye to the future. These include digital money and e-wallets, and 'personal agents' that help users find what they are looking for. Our sites can work with fulfillment centers providing customers with excellent service and suppliers with information, and can support the newest trend for human interaction in e-commerce customer service. company company company company company company company company company company company company company company company company company company company company company company company company company company company The demands of each e-commerce site are different. We approach each project as unique, and create well thought out technical solutions for the various functional demands. When we plan a project, we take into consideration the following factors: An e-commerce site needs great flexibility, to be able to scale from a small to large number of products, surfers and orders a day. An e-commerce site needs powerful connectivity and openness. It needs to be able to integrate and exchange information with surfers, suppliers, money transaction companies and deliveries, and with all of their different systems. An e-commerce site needs to provide excellent service, performance, speed and reliability - just like any store in the real world. company We begin development with deep analysis using CASE tools and known methodologies, like UML and OOD to create a functional design. We design the system architecture -- logical (software) and physical (hardware). The architecture will build a scaleable, strong, flexible, efficient and secure web application. We create the software using the N tier methodology and Microsoft's DNA methodology. We create the web farm, including web servers, database servers, mail servers, middle tier servers, firewalls routers, switches, load balancers and back-up solutions. We develop an e-commerce web site using a spiral methodology. This means that we develop and integrate module by module. Each module has its own complete lifecycle of creative and software design and development, QA tests and integration. We test with automatic and manual tools for compatibility, functionality, stress and load. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company It was obvious e-commerce would become a major success. But the size, speed and impact of its success surprised even industry experts. E-commerce is changing the way we do business. It encourages business information to be shared and operational costs to be lowered. It is leading the business market towards a greater diversity of specialization, with companies highly focused on specific international market sectors. E-commerce has raised competition between vendors, giving customers much greater choice and power. As price battles intensify, Shelron believes that the keys for successful e-commerce are excellent service, attractive graphics and atmosphere, and personal customer relationships. These values are spilling over into the real world. Successful businesses of the future will be hybrid merchants - attractive brands selling cheaply and with excellent service, both on the web and through a bricks-and-mortar outlet. company E-Commerce is literally changing the world. The low-cost of web presence means that even the smallest company can afford to be visible. With Shelron, anyone can transform their idea into a site - "If you build it, they will come." E-commerce reaches across global boundaries between countries, races, religions, languages and economies. Searching for what we want provides access to companies we may never otherwise have heard of. For customers everywhere, shopping is immediate, cheap and effective with no intermediates. The masses are becoming masters of their purchasing destiny. With e-commerce, countries and regions can now make fuller use of their local specialties. This is leading to a re-distribution of international business power. The e-revolution is creating economic and social change. It is an equalizer, giving us - you and us at Shelron - an opportunity to do things that we couldn't do without it. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company Shelron works with start-up and established companies, transforming their business into interactive 24-hour electronic commerce. These clients wanted to create a virtual shop, where Internet users can stroll around the site and be able to make immediate on-line purchases. We transform their ideas into concrete Internet results, backed by business and marketing strategies. These are expressed in creative concepts that will attract the specific target audience the client is looking for. Shelron's unique technology supports each site. company company company company company company company company company company company company company company company company company company company company company company company company company company company Companies with ideas that combine entertainment and e-commerce approached Shelron. We helped these companies to develop their ideas. We created products that would satisfy the target audience's functional needs, and be an environment where they would feel comfortable and relaxed, and want to return to, time after time. Community Entertainment company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company Shelron works with leading companies in many fields of industry and commerce, to create a marketing and sales presence for them on the Internet. These clients want to transfer their business card, shop window, product catalogue, and their brand to the new marketplace. We create a clear marketing strategy, expressing what is unique about their company, products and services, through well-structured interface and navigation tools, copywriting, visual graphics and multimedia. company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company company The client is Israeli start up, ibetcha.com, led by Omer Shvili and Tal Cohen. They conceived of the inventive cool concept of a web site where people can enjoy their favorite friendly sport - betting on anything and everything to see who is right. They were looking for a creative innovative team, who could work together with them, to turn their brilliant idea into a sensational web site...... The client is WinDay.com, a new $100 million Internet company, led by Mr. Gary Plaster. The WinDay.com team approached Shelron Internet last year with a revolutionary idea, determined to be the most successful one-to-one marketing platform on the Internet. WinDay.com looked at Internet advertising and recognized the market opportunity..... company company company Are you energetic and creative? Do you enjoy a positive, focused, open environment? Do you like being part of a team and proud of the end result? If you are a Project Manager, Marketing and Communications Manager, System Architect or Developer, System Administrator or Database Administrator, Webmaster, English Copywriter, Graphic Artist, or Multimedia Artist, we would like to hear from you. Contact us: company Thank you for your interest in Shelron Internet. We hope to hear from you soon. For more information about Shelron Internet call 972 3 573 4382 or send an e-mail to the appropriate area. If you are not sure who to contact, write to: Customer Services: Marketing: Investor Relations: Partners Alliances: Recruiting: Webmaster: -->